PAYAM AZADI - BIOGRAPHY

Payam Azadi is co-founder and a director of Niche Advice, a UK-wide whole-of-market
mortgage and specialist-lending brokerage authorised and regulated by the Financial
Conduct Authority (FRN 750263). He established the firm with Richard Stokes in 2008.

With more than 25 years in the mortgage sector - starting out in mortgage technology
in 1999 before building Niche Advice - Payam has made his name on the cases the high
street turns away: self-employed and limited-company directors, foreign nationals and
visa holders, portfolio and HMO landlords, adverse credit, bridging and development
finance, and complex high-net-worth scenarios.

He is also an established broker voice on YouTube, where his @nicheadvice channel has
passed 15,800 subscribers and one million views explaining mortgages and the UK
housing market in plain English. His approach - and the firm's - is summed up in a
single line: when others say no, we find a way.

Payam is available for expert comment, written quotes, interviews and background
briefings on UK mortgages, specialist lending and bridging finance.

Press contact: info@nicheadvice.co.uk - 020 7993 2044
LinkedIn: https://www.linkedin.com/in/nicheadvice/
YouTube: https://www.youtube.com/@Nicheadvice
