Payam Azadi – Director at Niche Advice Mortgage Advisers
With over 20 years’ experience in the mortgage and property finance industry, I specialise in helping clients navigate complex, non-standard financial situations. This includes residential and buy-to-let mortgages, self-employed and limited company lending, commercial finance, bridging loans, and tailored protection solutions.
I founded Niche Advice to provide a truly personal, independent service for clients who don’t fit neatly into high street criteria — and for those who simply want honest, practical advice without sales pressure. We are not tied to any bank, building society, or insurer, which means every recommendation is driven solely by what’s right for you.
Alongside client work, I’m widely recognised as a trusted voice in the property finance space. I regularly contribute to trade press and industry publications, and I run a successful YouTube channel under the Niche brand with over 15,000 subscribers and more than 1 million views. My content focuses on demystifying mortgages, highlighting common pitfalls, and giving people the knowledge they need to make confident financial decisions.
Over the years, I’ve built a reputation as a go-to source for honest, no-nonsense guidance — particularly for clients with complex income, adverse credit, unusual properties, or time-sensitive transactions. My approach is simple: clear communication, realistic advice, and solutions that actually work in the real world.
At Niche Advice, our goal is not just to arrange finance — it’s to remove stress, provide clarity, and help you move forward with confidence.
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