Who are we
Niche Advice Limited – Company Number 06599033
Registered Office : Niche Advice Limited, Unit F6, Addington Business Centre, Vulcan Way, Croydon, CRO 9UGn SW1P 1SB
Tel: 020 7993 2044 – Email: [email protected] – Web: www.nicheadvice.co.uk
Why we collect information about you
To provide you with online services. Each service has different information requirements. Therefore the information we need, and what it is needed for, can differ. For full details please refer to the terms and conditions for each service.
To enhance or improve your experience on our website. When you indicate your preferences through our registration forms or through your use of our site, we will use this information to personalise the site to better meet your needs.
To provide you with information about products and services that we, or third parties we have carefully selected, believe will be of interest to you. We will only do this with your consent. You give us your consent by choosing to opt in on the registration form. You can change your mind and remove or add your consent at any time through the Edit your profile page.
To keep your information secure. To minimise the risk of unauthorised access to your information, we use some of your information to authenticate you when using the website and our customer service helpdesk.
How we collect information about you
Directly from you. Sometimes we’ll ask you for information about yourself, for example in our registration form or when you make a purchase in the Shop
From third parties. We may ask for information about you from third parties, for example when we get authorisation for a payment you make using a credit or debit card
From what you do on our site. This can show us for example which products you use most and least. We will use this information to personalise the site to better meet your needs and, where you have given us your consent by choosing to opt-in on the registration form, to provide you with information about our products and services we believe will be of interest to you.
Who sees your information?
The information we collect through our website will be used within the Niche Advice Limited divisions . Exactly who sees your information depends on the context in which you provided it and whether or not you have opted in on the registration form. You can change your mind about the opt ins and requesrt for us to remove you from our database.
Sometimes we’ll share your information with carefully selected third parties outside the Niche Advice Limited and its Divisions. We may do this for the following reasons:
To provide you with a service. Some of our services are provided in conjunction with our business partners, and we’ll need to disclose your information to them to provide you with the services. We make it clear in the terms and conditions for each service whether information will be passed to third parties or not.
To provide you with information about special promotions and offers. If you have given your consent by choosing to opt in, we may share some of your information with carefully selected third parties so that they can provide you with information about products and services that may be of interest to you.
To protect the Niche Advice Limited or others. We may share your information with third parties when we believe it is necessary to comply with the law or protect our or another person’s rights, property, or safety. This includes exchanging information with third parties to protect against fraud and reduce payment risks. Your information may be processed outside the European Economic Area (EEA) where privacy laws may not provide protection to the same level as in England, but if so, we ensure that the processing is carried out to standards equivalent to our own.
How long do we keep your information?
How long we keep your information collected through our website depends on the context in which you provided it and whether or not you have opted out on the registration form. You can change your mind about the opt-ins at any time and apply for us to remove your date from our records.
We will keep your information that’s necessary for us to provide you with a service you have requested or purchased through this website for as long as it takes us to provide that service
We will keep your contact details for as long as we have your consent to send you marketing information and/or pass your contact details to third parties
We will keep other information about you if it is necessary for us to do so to comply with the law
If you have taken a life time service we will keep your data to be able to deal with your full rquirments.
Maintaining the information we hold for you
Please note, we can only delete information about you that we don’t need to hold for legal reasons. (i.e. the type of information described in the last two bullet points under “How long do we keep your information?”).
You can request details of all the information Niche Advice Limited about you, including on this website’s databases, by contacting the Niche Advice Limited. Niche Advice Limited with your request . The charge for this service is £10 for each request. You can contact “the team” by writing to:
Niche Advice Limited, Unit F6, Addington Business Centre, Vulcan Way, Croydon, CRO 9UGn SW1P 1SB
You can of course request at any time that we correct any information we hold about you.
A note about opt ins
You can allow us to provide you with information about products and services that we, or third parties we have carefully selected, believe will be of interest to you. We will only do this with your consent. You give us your consent by choosing to opt in on your registration form. You can change your mind and remove or add your consent at any time by clicking on the opt out link on emails or requesting by mail, email or phone to be removed from our database.
Please note: When you choose to opt in through this website, this opt in will only apply to the information stored about you on this website’s databases. If you have provided information to a business in the Niche Advice Limited group through another channel, the use of that information will not be affected by the opt ins you select on this website.
There are some opt ins on this website that are specific to individual services. These are independent of the registration opt out and currently cannot be changed. We are actively investigating the integration of these opt ins for your convenience.
Please also note that the opt ins on this website cover all information sent to you, including by email and/or SMS text message.
A note about personalisation
At the moment we do not personalise the site based on your previous activity. We expect to introduce this feature shortly. However, we do use information collected through the Website Analytic cookie to provide you with information about our products and services we believe will be of interest to you. We only do this with your consent. You give us this consent by choosing to opt in on the registration form.
Keeping your information secure
We know that your privacy is very important to you and that you take the security of your information seriously.
As you would expect of us, we will take all reasonable measures to ensure that the information you provide through our website is held and managed securely. However, there is a lot that you can do to help keep your information safe – not just on our website, but whenever you provide information online
We will take all reasonable steps to protect your information, but data can never be guaranteed 100% secure. Please note that we will not be liable for any breach of security unless we have been negligent.
How we use cookies
A cookie is a small text file that is saved to the hard drive of your computer when you use a website.
Our website uses both persistent and session cookies. Persistent cookies are cookies that stay on your computer permanently until you “manually” delete them. Session cookies delete themselves automatically when you leave a website and go to another one or shut down your browser.
Only the Website Analytic cookie can be deactivated through our website. For the other cookies you can change the preferences on your browser so that your computer doesn’t accept cookies from our website or allow them to be updated. Alternatively you can make your browser give you an accept or reject option each time our website tries to create or update a cookie on your computer. Please note:
1. Neither of these options will remove cookies that have already been placed on your computer or prevent them from being read. To delete existing cookies you will need to search your hard drive for the relevant cookie files and delete them. But please note – a deleted cookie will often be replaced the next time you visit the website that put it there.
2. If your browser is set up to reject application session cookies, some applications on our website will not work.
3. Because the Site cookie may contain or refer to some of your personal information we recommend you do not register for our website from a publicly available computer.
For more information about cookies, including how to change your browser settings and find and delete cookies on your hard drive, please visit www.aboutcookies.org.
Website analytics
The first time you visit our website a Website Analytic cookie will be saved on your computer. Some pages of our website have web beacons – or “tags” – coded into them, and when you visit those pages, register or enter into certain transactions, the Website Analytic cookie will record that you have done so. Over time the cookie will build up a history of the pages you visit and the applications you use on our website.
Please note that the opt-out will only work for the computer and browser you are using when you opt-out. If you use more than one computer or browser you will have to opt out on each.
Links to other sites
This website includes links to other sites. We make every effort to provide links to high quality, reputable sites but we’re not responsible for their privacy practices or, site content, or the services they offer.
Telephone calls
If you call any of the customer service telephone numbers quoted on this website, or use any of our ‘Phone me’ services, we may record your call. These recordings are used for training and quality control to ensure that we continuously monitor and improve our customer service standards
Cookies
A cookie is a small text file that a website stores on your device. We use cookies to make nicheadvice.co.uk work, to keep it secure, and — only with your permission — to understand how the site is used so we can improve it. We do not use cookies to identify you personally, and we never sell your data.
When you first visit the site you’ll see a cookie banner. Strictly necessary cookies are always on because the site cannot work without them. Analytics cookies stay off until you choose Accept all, or turn them on under Manage cookies. Some embedded third-party content — such as customer reviews and videos — may set its own cookies when that content loads; these are listed under Functional below. You can change your choice at any time — see “How to withdraw or change your consent” below.
Cookies we set
| Category | Cookie / Tool | Purpose | Provider | Duration |
|---|---|---|---|---|
| Strictly necessary (always on) | WordPress session / security cookies | Keep the site working and protect against cross-site request forgery on forms. | NicheAdvice (WordPress) | Session – up to a few hours |
Cloudflare security cookies (e.g. __cf_bm) |
Protect the site from malicious traffic and bots. | Cloudflare | Up to 30 minutes | |
na_cookie_consent |
Remembers your cookie choices so we don’t ask again on every page. | NicheAdvice | 6 months | |
| Zoho Forms cookies | Allow our enquiry and contact forms to submit securely. | Zoho | Session | |
| Analytics (only with your consent) | Google Analytics 4 — _ga, _ga_* |
Measures visits and how pages are used, in aggregate, so we can improve the site. Set to denied by default under Google Consent Mode until you allow analytics. | Up to 2 years | |
Microsoft Clarity — _clck, _clsk |
Aggregated heatmaps and session insights to spot usability problems. Form inputs are masked. Does not load until you allow analytics. | Microsoft | Up to 1 year | |
Microsoft Clarity — CLID, ANONCHK, MUID |
Supporting cookies Clarity uses to count unique sessions. No advertising use. | Microsoft | Up to 1 year | |
| Functional / third-party content | Repuso reviews widget | Displays our customer reviews and testimonials. Loaded from repuso.com, which may set its own cookies to show the widget. | Repuso | Set by Repuso |
| YouTube video embeds | Plays videos embedded in our articles and pages. YouTube may set cookies when a video is played; we use privacy-enhanced (youtube-nocookie) mode where possible. | Google / YouTube | Set by Google | |
| IRESS mortgage tool | Powers the embedded mortgage calculator / sourcing tool. Loaded in a frame from websolutions.iress.co.uk, which may set its own cookies to run the tool. See IRESS’s own privacy policy. | IRESS | Set by IRESS | |
| If we switch on live chat (Zoho SalesIQ) in future, it will appear in this category and stay off until you opt in. | ||||
| Marketing | We do not run advertising or marketing-tracking cookies on this website. Any paid advertising we run uses separate landing pages, not nicheadvice.co.uk. | |||
Cookie names and durations are set by the providers above and can change when they update their services; the durations shown are the maximum we are aware of at the time of writing.
How to withdraw or change your consent
You can change or withdraw your cookie consent at any time by selecting Cookie settings in the footer of any page, which re-opens the cookie panel where you can turn each category on or off and save. You can also clear cookies through your browser settings, and most browsers let you block cookies entirely — though some parts of the site may not work as well if you do.