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Niche Advice is a whole-of-market mortgage and specialist-lending broker, established in 2008. Director Payam Azadi is available for expert comment on the UK mortgage market, specialist and complex lending, and bridging finance — including the cases high-street banks decline. Clear, plain-English commentary, fast turnaround, and no jargon.
Working to a deadline? Contact us directly.
For same-day comment, please include your publication, topic and deadline so we can route you to the right person quickly.
Expert comment
Available for comment on
Payam can provide written quotes, background briefings or on-the-record interviews across the full range of mortgage and specialist-lending topics, including:
- The UK mortgage market
- Mortgage affordability — first-time & next-time buyers
- Specialist & complex mortgages
- Bridging finance
- Buy-to-let, HMO & portfolio lending
- Self-employed & contractor income
- Limited-company / SPV directors
- Adverse credit
- Right to Buy
- Foreign nationals & visa holders
- Debt consolidation
- Complex cases declined by high-street banks
Spokesperson
Payam Azadi
Director · Niche Advice Limited
Payam Azadi is co-founder and a director of Niche Advice and the firm's spokesperson on mortgages and specialist lending. He has more than 25 years' experience in the mortgage sector — starting out in mortgage technology in 1999 before co-founding Niche Advice with Richard Stokes in 2008. He focuses on the complex cases that high-street banks routinely decline: self-employed and limited-company directors, foreign nationals and visa holders, adverse credit, portfolio landlords, and short-term bridging finance.
He runs the @nicheadvice YouTube channel — 15,800+ subscribers and more than 1 million views — where he explains mortgage and specialist-lending topics in plain English for a UK audience.
Connect with Payam on LinkedIn
- 25+ years in the mortgage sector
- Whole-of-market — not tied to any single lender
- 15,800+ YouTube subscribers, 1M+ views
For your records
Company facts
- Legal name
- Niche Advice Limited
- What we are
- A credit broker, not a lender — we introduce clients to lenders, we do not lend ourselves.
- Regulation
- Authorised and regulated by the Financial Conduct Authority. FRN 750263.
- Companies House
- 06599033
- Established
- 2008
- Registered office
- Niche, Unit F3, The Addington Business Centre, Vulcan Way, New Addington, Surrey, CR0 9UG
- Telephone
- 020 7993 2044
- [email protected]
- Website
- nicheadvice.co.uk
- Spokesperson
- Payam Azadi, Director
- linkedin.com/in/nicheadvice
As featured in
- The Guardian
- The Independent
- Mortgage Solutions
- Mortgage Introducer
- Mortgage Soup
Publication logos are available on request and will be added here once supplied.
Media library
Download the press pack
Everything you need in one download — our logo, Payam's photography, biographies and the company fact sheet.
- Niche Advice logo — vector PDF + JPEG
- Payam Azadi photography — suit & black-and-white
- Short & long biographies
- Company fact sheet
Need a specific asset or a different format? Email [email protected].
Working to a deadline? Contact us directly.
For same-day comment, please include your publication, topic and deadline so we can route you to the right person quickly.
Send an enquiry
Journalist enquiry form
Send us your request and we'll come back to you quickly. This goes straight to our press desk.
Niche Advice Limited is a credit broker, not a lender. Authorised and regulated by the Financial Conduct Authority. FCA Number: 750263. Commercial Buy-to-Let and commercial mortgages are not regulated by the Financial Conduct Authority.
As a mortgage is secured against your home or property, it could be repossessed if you do not keep up the mortgage repayments.